Universal Fashion

Camera Crew Based in London, England.


James Yeomans



UF is a London-based production company focusing on artist inspired projects, brand stories, documentaries and film. 

Founded in 2009, by director and videographer James Yeomans, UF is an independent company committed to originality, creativity and telling great stories.

Creating visuals on a variety of media platforms from advertising campaigns to magazine editorials, artist branding, books, music videos and film. UF offers a full service, art direction, creative concepts, treatments, production, shooting, editing, final delivery.

Clients range through fashion, music, artists, creative and advertising agencies and corporate businesses. Every project is unique and relies on technique, experience, creativity and technical ability to deliver the highest standard of creative content.


Dunhill, BALLY, Aston Martin, TOG24, Bally, Inov8, GORE, Audi, Topshop, Luxure, Kasabian, Aitor Throup, Lacoste, Roger Waters The Wall Tour, Bench, Fresh Britain, Wallpaper, Selfridges, ghd, L’Oreal, HTC, Levi’s, Swatch, Partizan, C.P. Company, TK Max, Oyster Magazine, AnOther magazine, Rankin, Instyle, Look, Buckstyle, Dazed & Confused, Anomaly, Rizla, Stella Artois, Puma, Comfort, Cadbury’s, HSI, Umbro, Sony, Speedo, Debeers, Lacoste, MTV, Indigital, LG, Freuds Communications, Jo Malone, Chanel, Style.com, ELLE, Eurostar, Wanted Films, London Fashion Week, Urban Games, Ripcurl Boardmasters, Notting Hill Carnival, MPH, Maxpower, Roxy Jam, Mercury Music, Alexander Mcqueen, Guerrilla Films, Nexus Films, Mentorn, Procter & Gamble, Tangerine Films, Pointer, WhatWhen&Now, Dennis Publishing, Home Corp, Wire Image, Moving Media, Red Post, COI, Penguin Books, Nintendo.

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